From our other website: PPCVideoTraining.com, here’s our next video in our Adwords Optimization series. Day #3.
In this lesson, we talk about the fact that you MUST add negative keywords to your PPC campaign. Not sure what negative keywords to add? Well, we’ll show you where to find them and how to add them to your Adwords campaign.
I’ve personally gone into campaigns and had more than 80% of the clicks going to bad keywords because negative keywords were not added. And we’re talking about campaigns running thousands of dollars a month in clicks. Make sure that’s not you. If it is… (hey, we all make mistakes), but it’s time to fix the problem.
Full transcription of the video can be found at: http://www.ppcvideotraining.com/adwords-optimization-day-3-negative-keywords/