If you run a hot tub business—whether it’s repairs, maintenance, moving, or sales—you know how valuable every lead can be. But what if more than half of the people who clicked on your ads actually became paying customers?
That’s exactly what happened for one of our clients last week: a 55% conversion rate from Google Ads. To put that in perspective, the average conversion rate in the home services industry is just 6%. That means their ads performed 9x better than the norm.
So, how did they do it? And how can you replicate this success for your hot tub business? Let’s break it down.
The Power of High-Intent Google Ads for Home Services
This hot tub company has been around for over 20 years—and a client of ours for 13. They offer hot tub repair, maintenance, moving, and sales.
Here’s the key: many service calls start as low-ticket items (like a $400 repair). But when a customer realizes the repair isn’t worth it? That $400 job often turns into a $7,000 to $11,000 new hot tub sale.
It all starts with one lead.
And the most reliable, scalable way to generate high-quality leads is Google Ads—especially when you know how to set them up for intent-driven conversions.
Google Ads—especially when you know how to set them up for intent-driven conversions.
Step 1: Targeted Advertising = Right Place, Right Time
Google Ads lets you target people who are actively searching for the services you offer.
Keywords like:
- Hot tub repair near me
- Jacuzzi cleaning Las Vegas
- Used hot tubs for sale
- Hot tub movers
These aren’t people browsing for DIY tips. They’re ready to hire someone—now. By targeting the right keywords, you show up at the exact moment someone needs your help. That’s the power of intent-based marketing.
Step 2: Craft Compelling Ad Copy
Clicks aren’t enough—you need people to want to click.
That’s where strong, tested ad copy comes in. Highlight things like:
- Fast response time
- Expert technicians
- Special discounts or packages
In this campaign, we achieved a 39% click-through rate—a clear sign that the ad resonated deeply with the audience. When you consistently test headlines and swap in what works, your CTR can skyrocket.
Step 3: Landing Pages That Convert
Once someone clicks, where do they land?
Here’s the thing: pretty websites don’t always convert.
We tested multiple landing pages and found one that looked just “okay” but delivered a 55% conversion rate. That’s over five out of ten visitors turning into real leads. It was clean, fast-loading, and had a strong call to action. Most importantly—it worked.
In digital marketing, the only metric that matters is results.
Step 4: Continuous Optimization (Not “Set It and Forget It”)
Many agencies will launch your campaign and let it sit. We don’t. We make hundreds of micro-adjustments each month to every campaign we manage:
- Analyzing search terms
- Adjusting bids
- Testing new ads
- Tweaking landing page elements
This constant monitoring and improvement is how we maintain performance and scale your lead flow over time.
Why This Works for Home Service Businesses
This isn’t just for hot tub companies. If you’re a:
- Plumber
- HVAC contractor
- Electrician
- Pool cleaner
- Pest control provider
You can use this exact framework to generate consistent, high-quality leads in your service area.
The secret? Focused, tested Google Ads campaigns paired with optimized landing pages and ongoing performance management.
Final Thoughts
It’s not about having the best-looking ad or the flashiest website.
It’s about intent, execution, and data-driven decision making.
If you’re ready to stop relying on word of mouth or slow seasons, it’s time to invest in a lead generation system that works 24/7.
One lead today could turn into a $10,000 sale tomorrow.
PREFER TO LEAVE IT TO A PROFESSIONAL?
Running a home service business is already a full-time job—figuring out Google ads shouldn’t be another one. At Mancini Digital, we specialize in Google Ads that bring in real, high-intent customers, so you can focus on what you do best.