From our other website: PPCVideoTraining.com, here’s our next video in our Adwords Optimization series. Day #2.
This lesson shows us how to make sure that your keywords are showing (yes… they can stop showing on their own) and keeping up on the keyword eligibility. This is an Adwords optimization tactic that is SO VERY IMPORTANT to keep up on. It’s a VERY quick thing to check on (AT LEAST once a week) and you’ll be surprised how often keywords will suddenly become ineligible.
Full transcription of the video can be found at: http://www.ppcvideotraining.com/adwords-optimization-day-2/