So you’re looking for a frequently asked questions template. Well, guess what? THERE ISN’T ONE…at least not a good one that I’ve been able to find.
There is no good frequently asked questions template!
Here is what we’ve done in the past. Simply enter a question (use bold text)…and then add an answer below it. Like this:
Question: Do you know of a frequently asked questions template that I can download?
Answer: “No. At least not a good one.”
The whole idea of a frequently asked questions template is to make sure that you have an area where your customers (or potential clients) can find information. Also, it’s a great source of content for your website. You would be SHOCKED at how much the search engines love the FAQ pages. And why wouldn’t they? They are relevant information about the website in question.
Here’s my rule of thumb. If you received the same question more than twice…it should be added to your frequently asked question page.
If someone constantly asks you: “How long does it take to get a website developed?” Then you should have that as a question on your site with an answer below.
Use a video frequently asked questions template!
One of the coolest things that I’ve seen lately is a video FAQ page. Here’s how it works. As customers send in inquiries, the customer service representative takes that question and reads it in a video and then answers it. The video is posted on YouTube (where it gets most of the hits) with a link back to the website.
On the company website, they take a new page, post the YouTube embed code on the page so that the video is viewable and then transcribe the entire video below the video itself. There are a couple of reasons that this is beautiful.
First, for each question, there is a blog page about it. Each blog page is then linked from the FAQ page. Hence, this creates a ton of new “relevant” content for your website.
Second, search engines love video. And Google in particular “LOVES” YouTube videos…wait…is that because they OWN the company? I’m guessing so.
Just be sure to keep your answers short and sweet (unless it’s a VERY complicated question). And even if it was a complicated question, I would just split it up into part one, part two, etc. Try to keep the parts down to less than five minutes each.
When transcribing the video to the blog page, you are creating relevant content that the search engines scour. So take a question like “How long does it take to create a website?” If you have a blog post titled that same way, a video titled the same way, and an answer to the question posted on your blog, do you think that might get you some more traffic?
I happen to know for a fact…that it will. So not only are you going to save some time in the future by answering these frequently asked questions for your customers and posting them on your site, but you’re also creating GREAT content that will become searchable and people WILL find it.
Hey, they may even use your service/product because you seem to have all the answers to their frequently asked questions.
What do you think? Let us know in the comments below…especially if you have a good frequently asked questions template.