If you’re running Google Ads, you may have heard about the Google Ads Advertiser Verification process—but what exactly is it, and do you really need to do it? In this guide, we’ll break down what the verification process is, why it matters, how to complete it, and why you should take it seriously.
What is Google Ads Advertiser Verification?
Google introduced the Advertiser Verification process to ensure that only legitimate businesses run ads on its platform. This helps prevent fraudulent advertisers, scammers, and illegitimate businesses from exploiting Google Ads. Although the verification process is straightforward, failing to complete it on time can result in your ads being paused indefinitely.
Why Google Ads Verification Matters
- Prevents ad fraud: Google weeds out bad actors and ensures only real businesses run ads.
- Keeps your ads running: If Google asks you to verify and you don’t do it within 30 days, your ads will stop running.
- Unlocks ad features: Verified advertisers may get access to additional ad features like images in search ads.
- Boosts credibility: Users can see if an advertiser is verified, increasing trust in your business.
How to Check If You Need to Verify Your Google Ads Account
Google randomly selects accounts for verification, and there is no set timeline for when an advertiser will be required to complete it.
Here’s how to check:
- Log into your Google Ads account.
- Go to Tools & Settings.
- Click on “Advertiser Verification.”
- If Google has requested verification, you will see an option to Start Verification.
- If no option appears, it means you haven’t been selected yet—but Google may notify you at any time.
Important: If you receive a notification from Google, you must complete verification within 30 days. If you fail to do so, your ads will stop running and may take additional time to reactivate even after verification is completed.
Step-by-Step Guide to Google Ads Verification
1. Start the Verification Process
- Go to Tools & Settings → Advertiser Verification.
- Click Start Verification.
- You will be asked whether you are an advertising agency or a business owner running your own ads.
2. Provide Business Details
- Enter your legal business name.
- Provide your business address.
- If applicable, enter your DUNS (Dun & Bradstreet) number (not required for all businesses).
3. Submit Business Documentation
If Google cannot automatically verify your details, you will need to upload one of the following:
- An IRS-stamped EIN letter (for U.S. businesses).
- A business license or certificate of incorporation.
- Utility bills or bank statements matching your business name and address.
4. Wait for Google’s Approval
- Google typically reviews and approves verification within a few days.
- If verification fails, try re-submitting the requested documents.
What Happens If You Ignore the Verification Request?
If you don’t complete verification within 30 days, Google will pause all ads associated with your account. Even after completing verification late, your ads may not be reactivated immediately, as Google’s review process can take additional time.
The Benefits of Being Verified
Besides preventing ad interruptions, being a verified advertiser also enhances your ad performance. Verified advertisers may gain access to additional ad features, such as images in search ads, which can improve click-through rates and conversions.
Additionally, users can see if an advertiser is verified, which adds credibility to your business and makes potential customers more likely to trust your ads.
Final Thoughts: Get Verified ASAP
Google Ads Advertiser Verification is quick, easy, and essential to keeping your ads running. It takes just a few minutes to complete and prevents unnecessary disruptions to your advertising campaigns.
If you received a verification request, don’t wait—complete it now!
WANT TO LEARN MORE?
If you want to learn how to build, optimize, and scale your Google Ads campaigns successfully, check out my Ads Agency Unlocked course. In it, I teach everything from setting up profitable campaigns to growing your agency and managing clients.