If you’re running Google Ads, you’ve probably noticed the Ad Strength column in your account. It may say your ad is poor, average, or limited, and you’re wondering how to fix it. The stronger your ad strength, the better your ad performance and visibility.
In this guide, we’ll walk through simple but effective tips to improve your Google Ads ad strength and optimize your campaigns for more conversions.
Understanding Google Ads Ad Strength
Google Ads assigns an ad strength score based on how well your ad meets their best practices.
The scale goes from Poor → Average → Good → Excellent.
Improving this score can increase your ad visibility, reduce CPCs (cost per click), and improve conversions.
1. Use All Available Headlines and Descriptions
Google provides up to 15 headlines and 4 descriptions—use them all! This gives Google the flexibility to test different combinations and improve performance.
How to Do It:
- Go to your Google Ads campaign → Select the Ad → Click Edit.
- Ensure all 15 headlines and 4 descriptions are filled in.
- Use a mix of keywords, unique selling points, and calls to action in headlines.
- Avoid repeating the same phrases—Google favors variety.
📌 Pro Tip: If your ad strength is still low, check Google’s recommendations for missing or underperforming headlines.
2. Use High-Performing Keywords in Your Headlines
Google suggests adding popular and relevant keywords to your ad headlines. This increases your Quality Score and improves relevance.
How to Find the Right Keywords:
- Click View Asset Details in your ad editor.
- Sort by Impressions to see which headlines perform best.
- Remove underperforming headlines and replace them with Google’s keyword suggestions.
📌 Pro Tip: Use Google’s keyword recommendations but make sure they match your target audience’s intent.
3. Remove Low-Impression Headlines
If you’re unsure which headlines to replace, remove low-impression headlines that aren’t contributing to performance.
How to Identify Low-Impression Headlines:
- Go to View Asset Details in your ad settings.
- Sort by Impressions—look for headlines with low or no engagement.
- Replace them with new, relevant, and high-performing headlines.
📌 Pro Tip: Ads with fresh and optimized headlines tend to improve ad strength quickly.
4. Avoid Over-Pinning Headlines and Descriptions
Pinning forces a headline or description to appear in a fixed position. While this can help with brand consistency, excessive pinning can hurt your ad strength.
What to Do Instead:
- Only pin essential elements (e.g., your brand name, primary offer).
- Allow Google to rotate different headlines and descriptions for better performance.
- If you have a poor or average ad strength, try unpinning some elements and resaving the ad.
📌 Pro Tip: Google prioritizes variety—let it mix and match for the best results.
5. Refresh & Save Your Ad for Immediate Improvement
Sometimes, just making a small edit and resaving your ad can improve ad strength immediately.
How to Do It:
- Edit underperforming headlines.
- Unpin overused descriptions.
- Click Save Ad and wait for Google to update its strength rating.
📌 Pro Tip: Google’s ad strength can update within minutes—check back after a few hours.
Final Thoughts: The Power of Ad Strength Optimization
Improving your Google Ads ad strength isn’t just about increasing a score—it directly impacts your campaign success. Stronger ads lead to Higher visibility, Lower CPCs and More conversions.
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