If you own a local home service business, this guide is for you. Marketing your business effectively online can be challenging, especially when you’re unsure where to start or lack the budget to hire an agency. That’s where Service Marketing Simplified comes in—a comprehensive training program designed by two seasoned digital marketing experts, Mike Manini and Joe Bernich.
Meet the Experts Behind the Training
Mike Mancini, a Google Ads agency owner with 11 years of experience, and Joe Burnich, an expert in SEO and website design for local businesses, have joined forces to create a training program tailored to home service business owners. Over the last five years, their expertise has helped thousands of businesses thrive in the digital space.
Why This Training Exists
Many business owners struggle with marketing because they:
- Are just starting out and lack resources.
- Have a small or growing business and don’t know which strategies to prioritize.
- Can’t afford an agency but want to learn how to market their business properly.
Service Marketing Simplified is designed to bridge that gap. It offers step-by-step guidance, actionable strategies, and a community of like-minded business owners who can support each other’s growth.
What’s Inside the Training?
The program covers every aspect of digital marketing for local home service businesses, including:
✅ Google Business Profile Optimization
- How to set up your Google Business Profile correctly.
- Techniques to optimize your profile for better rankings.
- Strategies for driving customer reviews and improving credibility.
✅ Google Ads Training (Taught by Mike Mancini)
- How to set up and run your own Google Ads campaigns.
- Selecting the right keywords and targeting for high ROI.
- Writing effective ads that convert clicks into customers.
✅ Search Engine Optimization (SEO) (Led by Joe Burnich)
- The fundamentals of local SEO and how to get your website ranked.
- Fixing existing website issues for better search visibility.
- How to generate quality content that attracts leads.
✅ Email Marketing for Service Businesses
- How to collect customer emails easily.
- Setting up automated email campaigns to drive repeat business.
- Ready-to-use email templates designed for home service businesses.
✅ Offline Marketing Tactics
- Cost-effective Guerilla Marketing strategies to gain local customers.
- Traditional marketing methods that still work without breaking the bank.
✅ 30-Day Marketing Checklist
- A step-by-step guide to help business owners implement key strategies.
- Daily and weekly actions to improve online visibility and lead generation.
- A roadmap that allows business owners to scale at their own pace.
A Training Program That’s More Than Just Videos
Service Marketing Simplified is not just another online course—it’s a community-driven platform where members can:
- Ask questions & get expert answers from Mike, Joe, and other experienced marketers.
- Interact with fellow business owners, exchange ideas, and learn what’s working for others. Access exclusive live training, Q&As, and webinars to stay ahead of digital marketing trends.
- All live training sessions are recorded and uploaded for members to revisit anytime.
Why This Training is Different
Unlike other courses that just scratch the surface, this program gives you everything you need to market your business effectively. The lessons are practical, actionable, and results-driven, designed by professionals who actually run successful marketing agencies.
Most importantly, this is a hands-on training where you can apply what you learn as you go—without the overwhelming complexity of traditional marketing courses.
Is This Training Right for You?
Is This Training Right for You?
- If you’re a business owner struggling with marketing, this program WILL help you.
- If you want to learn how to generate leads & grow your business, this is for you.
- If you can’t afford a marketing agency but need expert guidance, this is the perfect solution.
- If you’re serious about taking control of your business’s online presence, you belong here.
We can’t wait to help you grow your business.
Marketing your local home service business doesn’t have to be overwhelming or expensive. Service Marketing Simplified gives you the tools, knowledge, and support you need to succeed without spending a fortune on agencies.